SEO Strategies that the Tool People Don't Tell You

There are many spectacular SEO tools such as SEOMoz, Spyfu, Constructor, BrightEdge and so on and so on. They all treat keywords as commodities that they throw at you sorted by volume or cost or some other area. What they never tell you is how to work with these keywords in an efficient logical way to product valuable content that can be produced cost effectively.

If you are in the K12 education business, you might get a keyword list that is like this:

• nouns
• 2nd grade
• fourth grade worksheets
• learning games
• printable worksheets
• grading systems
• dyslexia challenges
• writing practice
• spelling
• spelling words
• word games
• vocabulary words
• math facts
• five paragraph essay
• reading comprehension
• compound words
• 3rd grade arithmetic
• writing practice
• geography
• test prep
• literacy activities
• etc etc

I know, I've looked at lists like this for decades. They are not efficient to work with but many SEO workers will try to work with this random data and product chaotic results.

A more efficient way to work is to stare at the data and create some patterns.  Then create content in a systematic organized fashion.  Staring at the above list of keywords, I might decide to write pages as follows:

• Grade pages:  Kindergarten, first grade, second grade, third grade, etc
• Subject pages:  Language arts (including grammar, vocabulary, writing, spelling, reading etc), Math etc. These can be divided ever more finely into say, vocabulary types such as parts of speech, 
• Learning materials: games, worksheets, activities
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