My little company just launched its first app. So now, I need to spearhead our app marketing. I started this morning by making a list of questions that I don't understand. Here's some of them:
- Do review sites just review each app or do publishers need to contact all the different review sites?
- What’s the link to review an app?
- What’s the link to rate an app?
- I think of our ipad/iphone app as being in the apple store. Yet it is also on Itunes (http://itunes.apple.com/us/app/spellingcity/id538407602?ls=1&mt=8). How does the app store and itunes relate?
Answers:
Do review sites just review each app or do publishers need to contact all the different review sites?
While some review sites show some initiative (usually for highly anticipated apps), the vast bulk of us publishers need to contact each review site and ask for a review. They'll put us in a line. If the app costs money, they'll want a coupon code for a free copy.
What’s the link to review an app? What’s the link to rate an app?
Rating and Review is done within the iTunes store on your computer or App store on the device. The above is the link you would use, where they then can either rate directly within iTunes/App store, or sign in to write a review.
I think of our ipad/iphone app as being in the apple store. Yet it is also on Itunes (http://itunes.apple.com/us/app/spellingcity/id538407602?ls=1&mt=8). How does the app store and itunes relate?
This
all ties together. http://itunes.apple.com/us/app/spellingcity/id538407602?ls=1&mt=8 is
our link that automatically launches iTunes if on the computer or the App store
if on iOS device. It also brings up the browser page so you can read about it,
useful if iTunes is not installed.
Apple
verifies that you have downloaded/own the app before you can write a review so
sign in is required.
iTunes
is a central place for all content offered by Apple. You can reach the App
Store there, movies, books, etc.. Whereas on iOS you use specific apps for
features.
Read more about our little app here with a page about our vocabulary spelling app.
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