Common Craft on SEO

Common Craft makes some of the most simple appealing how-to videos in the world. They're fantastic. 

Topsy just alerted me that they had stepped up to explaining how search engines and SEO work.  Its a showcase of how to use a simple analogy to illustrate a very complicated concept.  Take a look:

http://www.commoncraft.com/video/search-engine-optimization-seo

BTW, I thought this video was good but not necessarily their best. I first discovered Common Craft was I trying to figure out Social Bookmarking, a few years ago:

http://www.commoncraft.com/video/social-bookmarking

And, whenever we do howto videos inhouse, I keep in my the effectiveness of CommonCraft's minimalist approach to explaining things.