We were interested initially (the course has evolved) as teaching blogging as a type of creative writing. For us, it was related to the diary, journal, or confessional but had an episodic or serial structure and most importantly, the writing included elements of audience participation, promotion, and an involvement in the world around us. Our approach to explaining blogs was to create categories saying that there are personal blogs; there are hybrids of personal blogs with either business, advocacy, or non-profit purposes; and there are sites which use blog software as a CMS (content management system) but which aren't blogs at all.
Edward De Leau has a post in his blog Why the whole world is wrong about weblogs in which he makes the distinction between weblogs as a media format and weblogs as the technology or CMS behind a website. He belabors it at some length but his definitions are tight and his cartoons are nice.
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