Teaching google to read

I just sent this is to Google. I'm trying to learn how to teach google what I mean.....

My spelling site is running many ads about wiccah and wizards and magic and such. There's a confusion around the word "spell".

While I personally think it is humorous that google's algorithms confuse magic "spells" with "spelling" (ie vocabulary, phonics) but many of my members, evangelical christians types, seem to find this offensive and are accusing me of all sorts of things.
Can you prompt your algorithms away from magic, mysticism, and wizardry? thanks

BTW - I might be de-emphasizing this blog in favor of a new one about learning seo with me....