I spent an hour today with a sharp local SEO guy who preached staying on the straight and narrow. His belief is that google et al are getting real sharp, starting with jagger, in finding sites whose link count comes from related sites. He also believes that these inter-related links will not just be not counted, but will hurt the site. Google will find "spoke & wheel sites" both by architecture and common ownership and will drop their sites. Very interesting. I had thought that you could not hurt your main site if you pointed to it alot since otherwise we could all nuke our competition. He pointed out that google probably has priviledged access to the whois database. My structure with www.todays-learners.com being primarily focused on ecommerce and supporting Time4Learning, he thought was probably safe but not necessarily. My take-away....
Search engines fight for legitimate content and dismissal of tricks is about to accelerate. Watch out anyone near the line.
More good content without repetition or stuffing and reasonably focused on keywords, is a great investment.
Within a period indeterminate (1 year?), google will start using stickiness to prioritize sites.
Becoming an "authority" site is great and comes thru links and content.
There are no real insights into how google tracks relevance
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