4. Pick some relevant keyphrases and be realistic, you can get some good ones, but the keyphrases with huge volume are not accessible generally to new sites. The best strategy is to spend some time finding some mid-volume phrases that match well with what you do and which have not become too competitive. Details to follow.
5. google counts links in a sophisticated manner. Obviously, links from big sites count more than from little ones. External more than internal. From strangers more than same address. Text links in body count more than ads.
6 Track your links.
7. Build your links
